- 16 to 20 year olds - By using language and colours that appeal to this age group and using words that aren't too lengthy
- Students at college - by making it quick and easy to read so it is not too time consuming.
- Male and female - by making nothing gender specific for example no quizzes that involve 'how much you love justin bieber' and using colours that appeal to both genders.
- Middle class - using language that will be easy to read but not too dim witted.
I will include on the front page a main image relevant to college life with a cluster of sub images displaying multiple features in the magazine
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